According to Dove, who created this beautiful video below in honor of Father’s Day, three quarters of dads say they are responsible for their child’s emotional well-being, while only 20% of dads see this role reflected in media.

Their message is really powerful and this ad brought a tear to my eye. Now excuse me while I go call my dad!

Source: Dove Men’s Care

Make sure to share this video with your father this Father’s Day, as a way of saying “Thanks Dad!”