Ouch! These photos look painful. But don’t worry, no one was actually hurt in order to capture these embarrassing moments. Photographer Sandro Giordoan created the quirky photo series of people at their worst. It’s darkly hilarious, but the message is completely serious.

The photographer says he was inspired after a bicycle accident left him without 30% of the function in his right hand because he wouldn’t let go of what he was holding. He hopes to shed light on society’s focus on materialism over self-preservation.

Source: Instagram: _remmidemmi

What’s more important: your things or your life?

Share with your friends and see which one they’d choose.